Why Packaging Design Matters (and Why I Love It)

There’s a lot to consider when it comes to your brand’s design. Your logo, your colors, your fonts — and of course how it’s all reflected on your product labels, social profiles, marketing assets, website, etc. But if you’re a physical product seller or you send physical packages to clients, have you thought about how your brand is reflected in your packaging?

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Celia Surridge
6 of My Favorite Design Supplies

When it comes to bringing your brand’s magic to life, my goal is always to make sure you feel seen and reflected by the design and branding process. Most of all, I want you to leave feeling confident that you have the best tools to grow into the next chapter for your business.

But to make sure you have the best tools, I have to use the best tools. As a designer, here are 6 of my favorite design supplies that help me create brand magic.

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Celia Surridge
5 Signs It’s Time to Hire a Branding & Package Designer

As your business grows and you start to gain some momentum, you’re probably just working to keep your clients happy and yourself sane. Been there, done that! However, as you continue to serve higher-level clients or create even higher-quality products, you might realize that you need some help. Design help, to be precise.

But what kind of design help do you need, and when is it for sure time to hire someone?

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Celia Surridge
3 Tips for Approaching Your Business’ Rebrand

We are constantly evolving. Where we start isn't always where we end up. And the same goes for our brands (even here at Blades Creative).

How do you know when it’s time to create a new brand for your existing business? When you feel the call to level up. For me, I rebranded in early 2021 because I knew that the next phase of Blades Creative was not going to match where I started.

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Celia Surridge
Using a Brand Guide to Help with Wellness Branding Ideas

One of my favorite parts of my job is after a client has made the final decisions. That’s when I put together their branding guide. After all the rejection, revision, and hard decisions, your brand guide is a tidy collection of everything that makes your brand unique. It’s also a great place to find new inspiration for wellness branding ideas!


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Gabrielle Blades
5 Ways to Ask Your Brand Designer What You Need

One of the best cheat codes for life I’ve ever found is learning how to ask for what you need. It comes in handy when you’re ordering tea, making travel plans, in relationships, and at work. But it’s hard to articulate exactly what you want when you work with a designer for the first time. Here are five ways to ask a designer for what you need!


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Gabrielle Blades