Designers talk A Lot about the importance of having great branding for your company. It’s a big deal! Great branding can do so much for your company, even if it’s just the first step you take towards your big dream of being a business owner. And I might be biased, but I think there’s nothing that feels more reaffirming and encouraging than having a logo design that feels 100% authentically you.

Let’s start with the basics: defining your brand.

Developing branding isn’t always a straightforward journey! This month I talked about the sketching & rejecting process. That’s because there are no bad ideas when you’re finding the perfect way to tell your brand’s story. And it can take time to find the right message and packaging for your audience. Even with gorgeous, irresistible branding, you might struggle to connect with clients and customers.

That’s because if your logo and packaging aren’t authentic to the experience of your company, you won’t attract the customers you initially went into business for.

Branding is like an advertisement for the soul of your company–you want to make sure it’s genuine!

Keep in mind, there are so many talented designers out there; it’s easy to get swept up in someone’s amazing design before realizing it isn’t right for your company. (Good news, you can always rebrand yourself).

It’s exciting to get new branding, with a snazzy logo and gorgeous package design. You’re putting something tangible to a name and an idea. But before you look for designers, you need to define your brand and your ideal customer–which is where introspection and reflection happen.

One logo won’t be enough.

I see many small businesses hire a graphic designer to create a single logo they use for everything. While a great brand logo design can do a lot of heavy lifting––it doesn't count as “branding.”

Think of your branding as the rose-colored glasses you want your customers to see you through. It goes everywhere–your website, social media, storefront or online store, packaging, and merchandise. It’s a cohesive, all-encompassing expression of what your business is all about–a visual shorthand for your company’s personality.

For your customer, it should feel familiar and welcoming while still being enticing and exciting. That’s why it feels magical when it’s done right.

Brand logo design connects your customers with your products.

Your branding and packaging should communicate the experience of your products and services. It should also appeal to the people you’re doing and making things for! While you may love shabby chic, you’ll struggle to attract customers with ornate and florid packaging if your company makes utilitarian outdoors products.

Not to say you couldn’t, but why make your life harder than it needs to be?

When you hire a designer, you need to vibe with them. If it feels like they don’t “get it,” it’s okay to end the project and find someone else! Research and references will help you find the right designer for your brand. You want to work with someone who understands your industry and what will attract your customers.

Part of the Blades Creative rebrand was to specialize in branding and packaging for wellness and lifestyle companies. I knew my experience and insights into the industry would be an enormous asset to my clients!

Your brand’s logo design is worth the time and effort to get right. Branding has the same return on investment as other marketing efforts! It just takes a little time and a lot of consistency to see it!

Your branding is also for you and your team.

When you first start your business, making a single hire––let alone building a team, is the last thing on your mind. Making my first hire was one of the scariest formative experiences Blades Creative has gone through. I found the perfect person, but not every new business owner is so lucky.

Part of what can help you attract the people you want to help you grow your business is stand-out branding. An authentic brand logo design clarifies what your company is about to help connect you with the team that’s ideal for you.

The introspection and reflection you did before finding a designer return during the hiring process. When you’ve articulated your company’s mission, values, and ideals with enough detail to put a color to it, explaining your company culture to a prospective hire is a breeze.

Falling in love (with a brand) is easy!

The hardest part about creating great branding is forming an emotional connection between your customers and your business. The reason people pick one thing over another to spend their money on is that they like it.

Wanting to be liked is stressful, but needing to be liked for your business to succeed is enough to send the best of us to a platter of nachos for the afternoon.

Luckily, creating branding that does all that isn’t your responsibility as a business owner. Designers are experts in creating branding and packaging that your customers will find irresistible, making it easy to fall in love with your product and your company.

Get magic in your brand’s logo design from Blades Creative Design Studio.

Working with Blades Creative is a partnership. I get to know you, your brand, and your ideal customer profile. Then, I create branding that connects you with the audience who needs your product or service. When your branding attracts your people––the ones you were thinking of when you launched your business––it can feel a bit like magic.

Visit my website to learn more about my branding and logo design services and send an inquiry for your project to get started working with me.

Use Your Brand’s Logo Design to Connect with Your Audience