Home Sweet Chattanooga
Rachel Bettis came to the studio when it was time for her to continue building her more personalized real estate and interiors brand that would occasionally live next to her brokerage 35 South.
Rachel was looking for a brand that was timeless, chic, and minimal — just like the homes and interiors she’s passionate about.
The Process
Blades began the branding process by researching interior design and exterior home trends that related to classic southern design. We got inspired by exploring the shapes and history of different patterns, chairs, and accessories.
We also dug into what Rachel really liked in her own home and even asked to see some of her favorite classic pieces.
In the end, we used the inspiration of house numbers. It’s with that number you have a space to tell people where to find you now and where you call home.
