Looking to Rebrand in 2022? 3 Things to Ask Yourself Now

In the middle of 2020, I started to feel that the Blades Creative logo, fonts, colors, and my overall brand felt disconnected from where I was in my business. Honestly, my work had evolved into something new. The way my visual brand looked no longer represented the business accurately, and I also knew that I need to make some updates internally to how I wanted to work after years of growth.

As it turned out, Blades Creative needed a “glow-up” to match what it was and what it could be in the future. It was time for a rebrand.

If your instincts have been telling you that something doesn’t line up in your business, or you’re realizing that the work you do now is not the work you did when you branded the first time, it may be time for a rebrand. If it’s time for your business to rebrand in 2022, I'm here to cheer you on — and share some tips for how to get started right now.

First of all, ask yourself: Why do you want to rebrand?

Before you go all in and start making changes to your brand, take some time to reflect and consider why you’re rebranding in the first place. You may be tired of looking at your brand colors, but that doesn’t necessarily mean you need to overhaul everything.

I’m betting you want to rebrand in 2022 because there’s been a change to the core of your business. To pinpoint what that is, you might ask yourself:

  • What’s my brand’s mission and vision?

  • What are the needs of my clients/customers? How is my business uniquely equipped to meet those needs?

  • How have my products or services changed?

  • What makes my brand different from my competitors?

  • How do I feel about my brand?

If any of your answers to these questions are dramatically different since you launched your biz, you have some solid reasons to rebrand.

What will your new brand identity be?

Now that you know your why, think about the changes you’d like to make for your rebrand. Keep in mind that you don’t have to change everything, just the aspects of your brand that no longer serve you.

I suggest looking at the following components of your brand guide to see what you’d like to update:

  • Company name and slogan

  • Logos

  • Fonts and typography

  • Color palette

  • Advertising and marketing campaigns

  • Website and blog

  • Social media channels

What’s currently working and what’s not? How would you like to change these components to fit your rebrand? This’ll help you figure out what stays and what goes.

What do other people think?

While your thoughts and feelings on your brand are important, don’t discount what other people think, too! I’m not talking about your friends who don’t do what you do. I’m talking about your clients, your team, your business partners...and okay, even your competition. 

The right person’s perspective can be super helpful in figuring out your rebrand. You don’t want to waste time freshening up your brand only to find that its new look doesn’t resonate well with your audience, or it fails to communicate clearly with potential clients.

Once you have some ideas for how you’d like to rebrand, run them by your audience. Send email surveys, share polls on social media, or conduct some split tests to see what’s what. You might also take a peek at your competitors’ branding to see what works with your audience.

Hand the reins to a branding expert

Whether you go with a light brand refresh, a partial rebranding, or a full rebrand, these tips can help you get started with your rebrand right now. (Psst: If you need a few more tips, I’ve got you covered here.)  

Still feeling overwhelmed? Changing the look and feel of your business is a big deal. And it’s totally okay to let someone else handle it! A brand designer can take over and bring your new vision for your business to life. That’s what we’re here for at Blades Creative.

Celia Surridge